THE ANNA HAYDEN BLOG

What does Starbucks offer way more than other drive-through food and beverage companies? Clearly, it is the brand and availability of their products beyond the drive-through. If you go into any convenience store or gas station, you are likely able to find several starbucks products – bottled frappuccinos, cold brews, energy drinks, and canned espressos. Consumers who enjoy the Cafe locations can easily make the determination to opt for these canned drinks when given the option between other shelf stable coffee drinks. 

Further, Starbucks has a wide impact on diversifying their products into grocery stores via Starbucks brand coffee beans, K-cups, creamer, etc. This expands Starbucks beyond cafe sales and increases average customer spend and also attracts other customers – such as those who prefer a home brew.

In 2024, approximately 22% of Starbucks total revenue came from Starbucks brand products in retail and online stores opposed to cafe sales.